Businesses—whether startups or incumbents—have always had access to data as long as it’s available. And strangely enough, these companies have had serious challenges in harnessing their data into meaningful insights in the last few years with the majority of them outsourcing their data analysis functions to expatriates. 

Because skyrocketing volumes of data, today’s interest in data analytics is unparalleled. While the previous study interested centered on a few specific departments, today’s analysis has to focus on all the departments of the organization. In particular, the bottom line of enhanced data analytics in these units is improving the performance.

But why now ? one may ask. The global business environment in which the companies are operating from has been changing fast. Really fast! Today’s  businesses must not only compete to increase their ROI, but they must also face stiff competition from their rivals with limited time to market their services and products. Also these firms have to put up the with the ever-evolving demographics such as the emergence of millennials and web 2.0 technologies. Amidst all these challenges, data analytics is the only hope for the  survival of companies in such business environments. Data analytics generates fact-based and insightful-driven decisions that can help firms manage their strategic, operation and financial performance while creating shareholder value. That is why you can no longer ignore data analytics.